Hi, I’m Caroline.

I’m a strategist, a museum nerd, and a professional cozy person.*

I went from selling magic supplies to helping brands uncover magic. This will be fun.

*Dress for the job you want


I’m a strategist with eavesdropping superpowers, honed by years of being a wallflower.

Previously, I worked in fundraising for a small-but-mighty nonprofit, where I practiced crafting stories that move people to action. Now I apply that thinking to help brands set a course that inspires positive change.

My hobbies include browsing local bookstores and napping after a big bowl of pasta. My most underrated love language is rearranging your furniture.

You can find me on Twitter and Instagram, sleuthing petfluencers and other signs of optimism online.


ask me about…

  • Grocery shopping as meditation

  • How to ship 300 lbs of taxidermy

  • Organizing a Battlestar Galactica-themed ping-pong tournament

  • My year of service with AmeriCorps VISTA

  • Living with Georgia O’Keeffe (100 years apart)